Choosing Keywords

Choosing Keywords That Deliver Results

It doesn’t matter how eye-catching and professional your website is if you haven’t given proper thought to choosing keywords that are effective for your business. When I first started I glossed over keywords out of ignorance, but I have since learned that you get nowhere with search engine rankings and traffic without choosing keywords that deliver results.

The best way to draw targeted traffic to your website is to reach them through the search engines. This is where you can find millions of people who are searching for the information and products featured on your website. Choosing keywords that correlate to the words and terms they are typing into the search engines is the key to reaching them.

When choosing keywords to enrich your site you must keep two things in mind:

1. Choose keywords that are heavily searched for by real people, otherwise you are wasting your time.

2. Choose keywords that don’t have a ton of competition unless you’re a marketing pro with a competitive marketing budget.

If you stick with these two guidelines choosing keywords that draw in tons of targeted traffic will be much easier.

If you’re wondering about the best way to conduct keyword research that will help with choosing keywords that are suitable to your website, I strongly recommend getting Market Samurai. In my opinion this is the best keyword research tool and market analysys software. The use of Market Samurai also makes choosing keywords easy for any internet Marketer especially long tale keywords.

There are many ways to conduct research with Market Samurai, you might want to start with Keyword seed and let market sumurai give you a list of related keywords. For instance, Market Samurai returns 300 different keyword options for the term “internet marketing.” That gives plenty of options to work with.

Going even further into your research, you can click on each of those individual related keywords to get LSI terms that incorporate that keyword. For instance, one of the related keywords delivered for “internet marketing” is “web site marketing.” When you click on this related keyword a list of 118 longer keywords are displayed, including “web site marketing strategy” and “web site online marketing.”

This is a great tool to find LSI keywords which usually have less competition yet stll are highly searched. In fact LSI keywords are many times searched by people who are looking to buy in oppose to people who are just looking for general information.

When analyzing the competition Market Samurai allows you to select three different search engines, but you might want to start just with Google results. Google makes up 35% of all searches online so results from their engine can tell you whether you have good keywords or not. The option of searching other engines later is always open.

Choosing keywords that aren’t highly competitive is simple with this tool. Hit a button and the system analyzes the competition for you!

Now, this is where choosing keywords with Market Samurai gets fun…

24 Hours – The amount of traffic that might be expected for a single day. This is limited to the search engine you chose at the beginning.

Competing – The number of websites already competing with this keyword.

Let’s go back to the “marketing web site” search that we used as an example earlier.

The term “web site marketing” may catch your attention right away since it has 171 searches through Google every day, but also has a high competition rate for this phrase. There are close to a million websites already targeting that keyword phase, so obviously it’s going to be difficult to fight your way tot the top of the search engine rankings.

If this were for a genuine website or marketing campaign I would likely go for “Marketing web site design.” Yes, this phrase receives considerably fewer searches every day on Google, but it also has a lot fewer sites already competing for attention. This phrase will be easier to conquer on the search engine results pages and I can combine it with other keywords to maximize exposure for my site.

Choosing keywords should never be a fast process. You should spend at least a few hours choosing keywords that are well fitted to your site but which aren’t overly competitive. Save your chosen keywords and then use them on all these spaces of your website:

* Title Page

* H1 and H2 tags

* Image alt Tags

* Keyword & Description Meta Tags

* Within Site Content

When linking to your site from somewhere else make sure the anchor text also includes your chosen keywords.

Choosing keywords in this fashion may take some time, but it is crucial if you want your new website to rank highly with the search engines and draw in tons of targeted traffic.